Whose Agent Is It? The Race to Own Your Customer
Personal AI agents are the next place the middleman will live. Who wins the race to your customer, and the one question to ask about whose side the agent is on.

Personal AI agents are the next place the middleman will live. Who wins the race to your customer, and the one question to ask about whose side the agent is on.

Every wave of disintermediation promises to cut out the middleman. From 1960s banks to the Sears catalogue, he never dies. He just moves house.